Гусі · Geese, in Ukrainian
Wear it like she did.
A Ukrainian label built on a bird that refused to move, and on the scarves our grandmothers embroidered long before anyone called them a symbol.
Available now
Cross The Border
Carryall Tote
£52
One size
Black canvas tote stamped with the border mark and the date the invasion began.
Leather Keyring
£35
One size
A Ukrainian passport, shrunk to the size of a key, in gold on black leather.
Passport Keyring, Gold
£35
One size
The passport keyring again, this time in gold hardware and contrast stitching.
When I’m Low Hoodie
£57
S M L XL 2XL
380gsm brushed fleece, cut roomy, with nothing printed on the outside.
When I’m Low Heavyweight Hoodie
£57
S M L XL
Sun-faded at 400gsm. It takes a few wears before it stops being new.
When I’m Low Tee
£39
XS S M L XL 2XL
260gsm cotton, cut boxy and sun-faded. Most tees are half that weight.
Made to order
Produced for you, not held in a warehouse
Worldwide shipping
Calculated at checkout
14-day returns
You pay return postage
Secure checkout
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Sold out · kept online
What came before
The work that came before, kept where you can still find it. None of it is for sale and none of it is coming back.
Oversized Silk Scarf
Sold out
The piece the whole label came from. Goose print on silk satin, cut wide enough to wear as a headscarf.
Ladies Bomber Jacket
Sold out
Cropped bomber from the first line.
Sports Leggings
Sold out
Printed performance leggings from the first line.
Sports Bra
Sold out
Printed sports bra, handmade from Flex Sport Lycra.
The film
Cut for the dancefloor, made for the daylight.
Why a goose
Mess with the honk, you get the bonk.
When the invasion came, the geese went for the tanks. They came down on armoured vehicles with their wings wide and their necks low, furious and unafraid.
Our grandmothers had been embroidering them onto napkins and scarves for fifty years. They knew first.
Two artists, one house
Collections arrive when they are ready.
What began as one line is now a house. Bloom Twins design their own lines through GUSSI, and The Aksis brings a second out of the acid techno rooms. Each collection lands when it is finished and is gone when it is gone.
Read the story