The garments
When I’m Low
Everyone knows the goose that went for the tank. This is the same bird on a bad day. When I’m Low is what you put on when you are not going anywhere and would rather nobody asked.
Every GUSSI collection until now has been about the war or about the bird. This one is about neither. Heavy cloth, cut wide, in colours the sun has already been at. Nothing here is trying to fix you. It is fleece with weight in it. Some days that is enough.
When I’m Low Hoodie
£57
S M L XL 2XL
380gsm brushed fleece, cut roomy, with nothing printed on the outside.
When I’m Low Heavyweight Hoodie
£57
S M L XL
Sun-faded at 400gsm. It takes a few wears before it stops being new.
When I’m Low Tee
£39
XS S M L XL 2XL
260gsm cotton, cut boxy and sun-faded. Most tees are half that weight.